With the football season in full effect, Scripps Howard Fall Senior Capstone students took on a Michael Vick challenge. The classes, normally divided by course of study, are now joining together for a multi-curriculum media project. The print journalism, broadcast journalism, and public relations majors are excited to take on this project in which the seniors will compile a media kit to include press releases, fact sheets, photos, and videos.
Vick, star quarterback for the Philadelphia Eagles, is a Hampton Roads native known for his contributions to the community. He started The Vick Foundation, a non-profit organization that coordinates after-school programs, and hosts the Michael Vick Football Camp each summer. Rebounding from serving two years in prison after an animal-cruelty conviction, Vick has been on the road to transforming his tarnished image.
For the Capstone courses, students in groups of six to eight and are challenged to create a media kit that is informative, eye-catching, and exciting. The groups will utilize components of the Adobe CS5 Suite, including Final Cut Pro, InDesign, and Photoshop on the computers in the Mac labs. Professors are hoping that creating a multi-platform project will prepare students for success in a diverse media workforce after graduation.
"The goal is to get students out of their comfort zone," says Professor Wayne Dawkins. "Our public relations students will be able to shoot and edit video. Broadcast students can plan an event, and print students will develop a digital media news release."
Students seem to be pleased with the new plan. Senior public relations major Jon White says, "I like the idea of combining the majors. It will definitely increase my chances in this weak job market."
This course will help transition students into professionals by providing them with the competitive edge they need in today's dynamic workforce.