American Advertising Federation’s Most Promising Multicultural Students Program

The American Advertising Federation's Most Promising Multicultural Students program connects the advertising industry with the nation's top multicultural college seniors. Students get the opportunity to enhance their knowledge and understanding of the advertising industry with networking, interviewing and industry immersion opportunities with advertising, marketing, and media professionals.

In 1997, the American Advertising Federation (AAF) began the Most Promising Multicultural Student program (MPMS) to connect the advertising industry with the nation's top multicultural college students. Since then, more than 800 students from 220 colleges and universities have participated in this premier event. 74% of these students attribute the success in obtaining a job after graduation to the distinction that comes from participating in MPMS.

"Networking is a huge part of getting anywhere in this industry and the connections made during MPMS helped immensely. There is so much talent out there and to be selected into a program where it's a mash of accounts, strategists, media and creatives was a great experience." -MPMS Alumni

Each year, the selected Most Promising Multicultural Students have an opportunity to meet with professionals from top advertisers, media companies and advertising agencies at an exclusive Most Promising Multicultural Students Recruiters Expo. Held in conjunction with the Expo, a Building Bridges for Our Future Awards Luncheon and Industry Immersion program provide invaluable networking and learning experiences. At the Building Bridges for Our Future Awards Luncheon, students dine among leading executives and multicultural industry pioneers, providing an opportunity for networking and mentorship. The Industry Immersion component of the program allows students to experience the excitement of a career in advertising firsthand by visiting major advertisers, ad agencies and media companies and attending workshops led by industry leaders.

The American Advertising Federation's diversity program has changed lives and impacted careers for the past 20 years.

Application Deadline: November 2, 2020. For more information of the Most Promising Program, visit

If you are a graduating college student, you can apply today.


Participating Companies include:

BBDO Worldwide; Bloomberg; The CDM Group; CNN; DDB New York; Deutsch; DigitasLBi; Energy BBDO; FCB; fluent360; General Mills; Google; Grey Group; GroupM; GSD&M; Hill Holliday; Interpublic Group; Leo Burnett; McCann Worldgroup; Mediabrands; Momentum Worldwide; Mullen Advertising; Ogilvy & Mather; Omnicom Group Inc.; OmnicomMediaGroup; PepsiCo; Publicis Groupe; Razorfish; RPA; Saatchi & Saatchi; Starcom MediaVest Group;TBWA;Team Detroit; Valassis; Wieden + Kennedy; Young & Rubicam; Zenith Optimedia

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)